3a. Anything local. Locally raised food. Local business. Local legend. Locally sourced. Local = good.
3b. House made. When you're at a restaurant here, you can get all kinds of things that are house made, house cured, house smoked, house butchered, house roasted, house blended, house crafted. Some of these things are surprising (house made tonic water, which is pinkish-orange!), and almost all of them are good. House made from local ingredients is the ultimate.
4. Food carts. Brilliant!