"You need studs to build houses."
My first reaction was a laugh. Then I felt horrified. But then I laughed again. A horrified laughter. The slogan brought back a cliched conversation John and I had about how we needed a stud finder to make hanging pictures in our condo easier, but how it would constantly be going off and wouldn't that be annoying?
But the slogan: disgusting? Funny? A little of both? What do you think?